Cookie Policy

COOKIE POLICY

Business Name: Articope Ltd (T/A Yarqo)
Company Number: 13077351
Website: yarqo.com
Email: contact@yarqo.com
Phone: +44 7418 365813

Last Updated: 21 November 2024

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1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and provide a better user experience.

Cookies allow websites to:

• Remember your preferences and settings
• Keep you logged in to your account
• Understand how you use the website
• Improve website performance and functionality
• Deliver relevant content and advertisements

Important: Cookies do not contain viruses or malware and cannot access other files on your device.

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2. How We Use Cookies

At Yarqo, we use cookies to:

• Enable essential website functions (e.g., shopping cart, checkout, secure login)
• Remember your preferences and settings
• Analyse website traffic and user behaviour to improve our services
• Deliver personalised content and marketing (with your consent)
• Ensure website security and prevent fraud

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3. Types of Cookies We Use

A. Strictly Necessary Cookies (Always Active)

These cookies are essential for the website to function properly. They enable core features such as:

• Shopping cart functionality
• Secure checkout and payment processing
• User authentication and account access
• Security and fraud prevention
• Load balancing and website performance

Legal Basis: These cookies are necessary to provide the services you request and do not require consent under UK law.

Examples:

• _secure_session_id - Shopify session cookie for secure browsing
• cart - Stores items in your shopping cart
• _shopify_country - Remembers your location for shipping calculations

Retention: Session cookies (deleted when you close your browser) or up to 30 days

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B. Performance and Analytics Cookies (Optional)

These cookies help us understand how visitors use our website by collecting anonymous data about:

• Pages visited and time spent on each page
• Traffic sources (e.g., search engines, social media)
• Device type, browser, and screen resolution
• Errors or issues encountered on the site

Purpose: To improve website performance, user experience, and content.

Examples:

• Google Analytics (_ga, _gid, _gat) - Tracks website usage and generates reports
• Shopify Analytics - Measures store performance and customer behaviour

Retention: Up to 2 years

Third-Party Provider: Google LLC (Privacy Policy: https://policies.google.com/privacy)

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C. Functional Cookies (Optional)

These cookies enable enhanced functionality and personalisation, such as:

• Remembering your language and currency preferences
• Saving your login details (if you choose "Remember Me")
• Customising content based on your browsing history

Purpose: To provide a more personalised and convenient experience.

Retention: Up to 1 year

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D. Marketing and Advertising Cookies (Optional, Requires Consent)

These cookies are used to deliver relevant advertisements and track the effectiveness of marketing campaigns. They may:

• Show you personalised ads based on your browsing behaviour
• Limit the number of times you see the same ad
• Measure the success of advertising campaigns
• Track conversions (e.g., purchases after clicking an ad)

Purpose: To deliver targeted marketing and improve ad relevance.

Examples:

• Facebook Pixel (_fbp, _fbc) - Tracks conversions and delivers Facebook ads
• Google Ads (_gcl_au) - Measures ad performance and conversions
• TikTok Pixel - Tracks user behaviour for TikTok advertising

Retention: Up to 2 years

Third-Party Providers:

• Meta Platforms (Facebook/Instagram) - Privacy Policy
• Google LLC - Privacy Policy
• TikTok - Privacy Policy

Important: Marketing cookies are only activated if you provide consent via our cookie banner.

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4. First-Party vs. Third-Party Cookies

First-Party Cookies: Set by Yarqo (yarqo.com) and used to operate our website and improve your experience.

Third-Party Cookies: Set by external services we use (e.g., Google Analytics, Facebook Pixel, payment processors). These cookies are governed by the privacy policies of those third parties.

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5. How to Manage Your Cookie Preferences

You have full control over which cookies you accept. Here's how to manage your preferences:

A. Cookie Consent Banner

When you first visit our website, you will see a cookie consent banner with the following options:

• Accept All Cookies - Allows all cookies (essential, analytics, functional, and marketing)
• Reject Non-Essential Cookies - Only essential cookies will be used
• Customise Preferences - Choose which types of cookies to accept

You can change your preferences at any time by clicking the "Cookie Settings" link in the footer of our website.

B. Browser Settings

You can also manage cookies through your browser settings. Most browsers allow you to:

• Block all cookies
• Accept only first-party cookies
• Delete cookies after each session
• Receive a notification before a cookie is set

How to manage cookies in popular browsers:

• Google Chrome: Settings > Privacy and Security > Cookies and other site data
• Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Manage Website Data
• Microsoft Edge: Settings > Cookies and site permissions

For more information, visit: www.allaboutcookies.org

Important: Blocking or deleting essential cookies may prevent certain features of our website from working properly (e.g., shopping cart, checkout).

C. Opt-Out of Third-Party Advertising Cookies

You can opt out of personalised advertising from third-party networks:

• Google Ads: https://adssettings.google.com
• Facebook Ads: https://www.facebook.com/settings?tab=ads
• Your Online Choices (EU/UK): https://www.youronlinechoices.com

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6. Session Cookies vs. Persistent Cookies

Session Cookies: Temporary cookies that are deleted when you close your browser. Used for essential functions like maintaining your shopping cart during a session.

Persistent Cookies: Remain on your device for a set period (e.g., 30 days, 1 year, 2 years) or until you manually delete them. Used for remembering preferences and tracking analytics.

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7. Cookies and Your Privacy

We are committed to protecting your privacy and complying with:

• UK GDPR (General Data Protection Regulation)
• Privacy and Electronic Communications Regulations (PECR)
• Data Protection Act 2018

Your Rights:

• You have the right to withdraw consent for non-essential cookies at any time
• You can request deletion of data collected via cookies
• You can object to processing for marketing purposes

For more information about how we handle your personal data, please refer to our Privacy Policy.

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8. Do Not Track (DNT) Signals

Some browsers offer a "Do Not Track" (DNT) setting that sends a signal to websites requesting not to be tracked. Currently, there is no universal standard for how websites should respond to DNT signals.

At this time, our website does not respond to DNT signals, but you can manage your cookie preferences using the methods described above.

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9. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect:

• Changes in cookie technology or usage
• Updates to UK/EU privacy laws
• New features or services on our website

When we make changes:

• The "Last Updated" date at the top will be revised
• Significant changes will be communicated via a notice on our website or by email
• Continued use of our website after changes constitutes acceptance of the updated policy

We encourage you to review this Cookie Policy periodically.

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10. Contact Us

If you have questions about our use of cookies or wish to exercise your privacy rights, please contact us:

Articope Ltd (T/A Yarqo)
Unit A2, Lattersey Hill Trading Estate
Benwick Rd, Whittlesey
Peterborough PE7 2JA
United Kingdom

Email: contact@yarqo.com
Phone: +44 7418 365813
Opening Hours: Monday – Saturday, 08:00 AM – 05:00 PM (UK time)

Data Protection Enquiries: For data protection or privacy concerns, email us with "Data Protection" in the subject line.

Supervisory Authority:

If you are not satisfied with our response, you have the right to lodge a complaint with:

Information Commissioner's Office (ICO)
Website: ico.org.uk
Helpline: 0303 123 1113
Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, United Kingdom

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Summary of Cookie Types

Cookie Type	Purpose	Consent Required?	Retention Period
Strictly Necessary	Essential website functions (cart, checkout, security)	No (always active)	Session to 30 days
Performance/Analytics	Website usage analysis and improvement	Yes (optional)	Up to 2 years
Functional	Personalisation and enhanced features	Yes (optional)	Up to 1 year
Marketing/Advertising	Targeted ads and campaign tracking	Yes (optional)	Up to 2 years

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Thank you for visiting Yarqo!

We are committed to transparency and protecting your privacy. If you have any questions about cookies or how we use them, please don't hesitate to contact us.